For the past few years I have had the pleasure of designing invitations for St. Paul's Senior Services annual gala, this years theme is Oceans of LUV. To start for my clients I do 2-4 first drafts with a different design each for the theme. I try to use completely different fonts, colors, styles. This gives my clients the option to say, either they love one as is or they like, colors from one, fonts from another. I love every one of these and will be happy with what ever they decide to go with. Check back later for the final.
My Design Process