Because I am a freelancer, I am always working on different projects for different clients which all have different needs. Recently it has been all about logos. Some for new businesses, some redesigns, some for events and more.

My process for designing a logo is I work on 3-5 completely different ideas (sketching but on my computer). I try to use different fonts and styles. Then I share and talk to my client to see what works for them and what doesn’t. After this I revise 1-2 of the logos with feedback I received. Once again I share those with my client and find out if additional revision need to be made. By this time I am usually close to a final and work on making one perfect.

Below is a sample of the process…